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NEW YORK (CBS)  " Imagine not being hungry all day without feeling side effects typical of diet pills, like a racing heart or queasy stomach.

That's what Correspondent Lesley Stahl experiences when she takes just a few bites of the hoodia plant in the Kalahari Desert, for a report on 60 Minutes. "  

The Science Behind the Hoodia

Lean Link Hoodia works by making patients feel full after ingesting it, and it has been shown to lower food intake by up to 50%. When South African scientists were testing the Hoodia plant, they discovered the plant contained a previously unknown molecule. Results of human clinical trials in Britain suggest that this active ingredient could reduce the appetite by up to 2,000 calories a day. This active ingredient works by replicating the effect glucose has on the hypothalamus in the brain telling the body it is full, even when it’s not. But Hoodia appears to contain a molecule that is almost 10,000 times stronger than glucose.†

Making Weight Loss History

The Hoodia Gordonii plant grows in the Kalahari desert region of South Africa and although it looks like a cactus and is in fact part of that family, it is categorized as a succulent. Hoodia grows naturally as a leafless, spiney succulent. Only 2 species of the 46 varies contains the appetite suppressant qualities that people seek after. Family Name: Asclepiadaceae (See below for Certificate of Analysis for our Lean Link Hoodia).

Hoodia plant has been used for centuries by the San people of the Kalahari to stave off pain, hunger and thirst when they traveled for weeks, months and even years across the vast desert.†

Clinical Trials on Hoodia

Dr. Richard Dixey organized the first animal trials for Hoodia. In rats, a species that will eat literally anything, stopped eating completely.† When the first human clinical trial was conducted, a morbidly obese group of people were placed in a strictly enforced environment. All the volunteers could do all day was read papers, watch television, and eat. Half were given Hoodia, half placebo. Fifteen days later, the Hoodia group had reduced their calorie intake by 1000 a day. It was a stunning success.†

A Natural Ingredient

Hoodia Gordonii is NOT a drug. Pfizer did secure the rights to synthesize Hoodia's appetite suppressing molecule known as P57 to produce a diet drug, but their synthetic molecule had little to no effect in comparison to the natural product and Pfizer has since returned the rights. This material in its pure, dried and ground form is the most effective appetite suppressant ever to be introduced to the market.†

How Does It Work?

Hoodia is a new and powerful nutritional supplement for suppressing the appetite. Hoodia works simply by stopping the cravings for food. This impressive plant contains a special substance that acts on the brain by sending a signal to tell the body that it is satisfied and does not need more food.†

Hoodia plants are native to the semi-deserts of South Africa, Botswana, Namibia, and Angola. Even though there are about 20 species in the family, the Gordonii is the only one that contains the natural appetite suppressant.†