-- DISCONTINUED ITEM --

"Thousands of scientists from many
disciplines are on an unprecedented odyssey to explore the universe's most
complex matter, the human brain."
Listening to classical music or jazz does not
make people smarter. Ronald Kotulak
interviewed approximately 300 researchers around the world to write this
non-technical report on the latest findings about the brain. The text is divided
into three parts: how the brain gets built; how the brain gets damaged; how the brain fixes
itself.
Pulitzer Prize-winning author Ronald Kotulak reveals new understandings about
how nature builds the brain then develops it during early life. In
easy-to-understand text he explains how scientists have changed their once-held
belief that brains learn from a preset, unchangeable set of rules.
Perhaps most important, this enlightening book explores how the brain gets
damaged and how the brain heals itself. The implications are staggering for the
millions suffering from Alzheimer's, brain injury, or alcoholism.
Inside the Brain
is essential reading for parents, those concerned with sociological factors on
development, or anyone curious about the workings of the mind.
For parents who instinctively talk to their children from birth
and read to them shortly thereafter, the scientific findings explain why what
they are doing works to raise IQs.
According to new information, and contrary to a popular myth about intelligence
. .
--Ronald Kotulak
HOW THE BRAIN GETS BUILT
We now have new understanding about how the young brain uses the outside world
to shape and reshape itself, and how it undergoes crucial phases of development
during which the presence or absence of appropriate stimulation can have
lifelong effects, both good and bad.
HOW THE BRAIN GETS DAMAGED
Kotulak writes optimistically and positively
about damage to the brain and spinal cord by trauma or stroke and shows
encouraging new discoveries in brain chemistry, along with new tools of imaging
technology, which can "see" the chemical traces of thoughts and emotions as they
are formed.
HOW THE BRAIN FIXES ITSELF
Many previously accepted truths about the brain are not true: for example, the
brain does not regularly lose millions of cells as we age; rather, new
"communication lines" can be established to take over from nonfunctioning cells.
Section three is a guided tour through the corridors of the mind where
scientists are searching for the hormones and chemical messengers that keep the
brain young and healthy. Using new tools, scientists hope to prevent and even
reverse the ravages of Alzheimer's, memory loss and other mental problems that
rob too many people of the very thing that makes them human.
Inside The Brain
by Ronald Kotulak $14.95
† Statements made have not been evaluated by the Food and Drug
Administration.
These statements are not intended to diagnose, prevent, treat, or
cure any disease.
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